Death seems so obvious: the end of life, no mas, kaput. But Humans stand an optimistic animal. Many traditions suggest alternate endings: Resurrection, reincarnation, rebirth, afterlife. Even the atheist view of Eternal Oblivion doesn’t seem quite final, more of a shift in spiritual states of (un)consciousness. As usual, Jewish tradition prescribes… Food. 7 days of family, community, and bagels (beer!), called, Shiva, meaning “7” in Hebrew. The flip side to the 7 days of Creation with the 7th as a holy day of rest. The first meal of Shiva is “the comfort meal.” And the number 7 provides powerful mojo: 7 Jewish wedding blessings, 7 Liberal Arts, 7 Lucky Japanese gods, 7 stars of the Big Dipper, 7 colors of the rainbow, 7 seas, 007 license to kill, 7 dwarves, We are 7 by Wordsworth with a child’s view of death, 7 deadly sins, Best of 7 finals in NBA, NHL, MLB, 7th Inning stretch, no. 7 on Elway & Tiny Archibald. George Costanza yearned to name his firstborn, “7” as a living tribute to no. 7 Mickey Mantle. The 7 Award however must go to the immortal George Carlin for 7 Dirty Words, inspired by another hero Lenny Bruce. Coming into 17 years of beer, and Year no. 1 with our own Brewery, we commemorate this conversion with Death Of A Contract Brewer, our Shmaltz homage to new life – L’Chaim!
Jeremy Cowan, proprietor